The agent
Konsoul isn’t "a chatbot with market research bolted on." It’s the orchestration module for the entire platform — the place where briefings become studies, and studies become decisions.
What Konsoul does
From one sentence of briefing, Konsoul drafts a discussion guide, sample plan, screener and stimuli — methodically sound, with a rationale.
Voice & Text in one flow. Probes further, spots contradictions, stops at saturation.
Themes, personas, side-by-side comparisons — every statement clickable, linked to the transcript.
Cross-Study Agent: ask across your entire knowledge base, Konsoul loads only relevant sources and counts exactly.
100%
of statements linked to the exact transcript moment — Konsoul never claims what it can’t evidence.
Anatomy
Konsoul is a multi-agent system. It decides which sub-agent takes on which task — and keeps the study context in mind throughout.
thinks
Translates the research question into methodology. Chooses qualitative / quantitative, sample size, stimuli.
searches
Writes the screener, checks quotas, deduplicates. Draws on panels or your own lists.
listens
Conducts the interview. Chooses the follow-up question live, based on what was said and the guide.
“…so it's difficult, because the system then freezes.”
clusters
Codes, clusters, synthesizes. Anchors every statement to the transcript.
exports
Generates slides, PDFs, Notion pages. Links quotes directly to the audio moment.
compares
Loads only relevant studies, compares themes, answers portfolio-wide questions.
Principles
Konsoul doesn’t do black-box magic. Every finding is traceable, every decision in the study design documented.
Let's get started
Book a 30-minute demo. We'll kick off a mini-study live in your use case.