Sample
Customers, lapsed customers, aware non-buyers, unaware — all in parallel.
Brand Perception
What your brand really triggers.
Brand research beyond the Likert scale: Konsoul lets people talk openly — and distills what your brand stands for in your audience's mind.
What it is
A clear answer, evidenced in the wording.
Instead of predefined image attributes, Konsoul asks openly about associations, stories and experiences. The synthesis clusters these into implicit brand values — including the uncomfortable ones that stay invisible on closed scales.
Common questions
- What three words come to people's minds spontaneously for my brand?
- How does perception differ between customers and non-customers?
- Which competitor gets confused with us — and why?
- Which brand values are actually experienced, and which are only claimed?
How it works
In days, not weeks.
Open storytelling
Konsoul asks for stories, not ratings.
Clustering
Implicit themes, tone, brand personality.
Comparison
You vs. competitors, segment vs. segment.
You get
Deliverables you can make decisions with.
- ●Brand image map with implicit themes & weight
- ●Segment comparison (customers vs. non-customers)
- ●Competitive positioning from your audience's point of view
- ●Verbatim collection: the sentences that describe your brand
- ●Strategy slides for marketing & leadership
“We thought we stood for ‘innovative.’ Klymeo showed us: our audience hears ‘reliable.’ That completely changed our campaign.”
Let's get started
Let's set up your study.
30 minutes is enough to turn your concrete research question into a study plan.
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