Personas

Personas that breathe.

No more slide personas nobody uses. Konsoul distills persona clusters from real interviews — with quotes, JTBD and triggers that update with every study.

Maja, 34

Efficiency Optimizer

Job: Wants to make family life 20% faster — without losing quality.

“I don't want to learn another app. If I don't get it in 30 seconds, I delete it.”

Triggers

  • → Sunday-evening time pressure
  • → Recommendation from friends

Hurdles

  • ⨯ Privacy concerns
  • ⨯ Setup over 5 min.

Sven, 41

Skeptical Pragmatist

Job: Wants solid solutions his colleagues have already deployed.

“Show me 3 case studies from my industry — then we'll talk.”

Triggers

  • → A competitor adopts it
  • → Quarterly review is coming up

Hurdles

  • ⨯ Vendor lock-in
  • ⨯ Procurement process

Leo, 27

Early Adopter

Job: Wants to be the first to bring the new thing into the team.

“I try out anything that shows up in the Slack channel — that's my currency.”

Triggers

  • → Launch on Product Hunt
  • → Influencer reel

Hurdles

  • ⨯ Team buy-in
  • ⨯ Integration with Notion

How a persona comes to life

From conversations, not assumptions.

Konsoul clusters interviews along jobs, triggers, hurdles and language — not along age and zip code. Every statement in the persona is linked to the original quote.

  1. 1. InterviewsAt least 30 qualitative conversations in your market.
  2. 2. CodingKonsoul codes JTBD, triggers, hurdles, language, substitutes.
  3. 3. ClusteringPersonas emerge data-driven (no hypothesis required).
  4. 4. VerificationYou approve the clusters — Konsoul learns your point of view.
  5. 5. AlivePersonas update automatically with every new study.

Let's get started

Build your first personas.

In the demo, we'll show you personas from a real Klymeo dataset — and how you build your own in 2 weeks.

Book a demo Talk to sales