Industry · B2C & Consumer Goods

Ask the buyers before the shelf answers for them.

Recipe, packaging, price, brand promise — the expensive B2C decisions are made long before anything sells. Klymeo runs AI interviews with real consumers in German and English, shows your drafts as a Stimulus right inside the conversation, and turns “most people like it” into an evidenced number: anchored per study, deterministically counted, nothing extrapolated.

Best for: Brand, insights, and e-commerce teams in B2C — food, beverages, branded goods, retail, and consumer products.

B2C · The blind spot

Sales and click data show that something is being left on the shelf. Not why.

Panels are slow and expensive, focus groups skew toward the loudest voice in the room, and sales and shop data only report that a variant isn’t moving or that the cart was abandoned once the decision has long been made. Why — too sweet, the wrong portion size, packaging that looks cheaper than the promise, a price that just feels wrong — shows up in no dashboard.

What stays open as long as only conversion is talking.
Whether the packaging carries the promise, whether the price lands, whether the brand still means what it’s supposed to mean — all of it stays unevidenced until you ask the buyers themselves. A gap, not a drama: it’s simply not filled yet.
Without verbatim · sales only
What the number shows
New variant: repeat-purchase rate is below the familiar recipe.
What the number leaves open
Why. Is it the taste, the price, the new packaging — or that loyal buyers can no longer find the familiar product on the shelf?
How Market Research works

From study to evidenced number.

Four connected steps — from a defined consumer study to the number that backs every statement, per study, with a quote. Recruited by link or panel, with no moderator and no weeks of lead time.

  1. 1
    Set up

    Define the study, screening & quotas

    Live

    Set up a separate interview study per question, with a screening gate and quotas in front — only the right audience enters the interview, the rest is turned away cleanly and GDPR-compliantly.

  2. 2
    Collect

    Open link, your own pool or panel

    Live

    Share an open study link, invite your own participant pool or recruit through the panel integration. Participants start on their own — the AI interview runs in German and English, optionally led audibly by the Voice Agent.

  3. 3
    Understand

    Synthesis per study

    Live

    Every interview becomes backed-by-evidence findings — themes, purchase intent, pricing signals, competition — extracted with the Market Lens and anchored in the transcript instead of a gut feeling.

  4. 4
    Compare

    Cross-study, exactly counted

    Live

    Ask across all studies. Klymeo counts deterministically — “in 3 of 7 studies” — and backs every number with a quote from the respective study. No invented trends.

B2C · The evidenced answer

From a gut feeling in the tasting room to an evidenced consumer voice.

Set up a separate study for every question — recipe test, packaging comparison, price perception, brand image. A screening gate and quotas make sure only buyers in your category reach the interview, not random clicks. Klymeo interviews in German and English — audibly via Voice Agent if you want — and uses the Market Lens to separate pricing signal, purchase intent, segment, and competition; across multiple studies it counts deterministically, backed by a quote per study.

A number you can defend in the innovation board.
When someone asks “how many actually say that?”, you show the number — and the quote from the relevant study right beside it. Nothing extrapolated.
Market Lens · evidenced per study
Question
What keeps loyal buyers from switching to the new recipe?
Answer
In 4 of 6 consumer studies, participants named the sweeter note as the reason to switch — each backed by a quote from the relevant study.
Evidence from an interview
“This used to be my after-work treat — the new version is honestly too sweet for me, now I reach for the store brand next to it.”
B2C · Before launch

Test the concept before the first batch runs.

The same study works the other way around too: instead of interpreting what sales report, ask up front whether the idea holds. Load a recipe concept, packaging sample, or campaign draft into the study as a Stimulus — real buyers in your category see exactly that material in the AI interview and respond to it directly, before production, listing, and media budget are committed.

An evidenced basis for go or no-go — before the production run.
Instead of learning from sales figures after launch, you walk into the innovation board with a number showing how many would actually buy the idea — and what makes the others hesitate.
Stimulus test · before production
Question
Does the new packaging design carry the brand promise?
Answer
In 3 of 4 concept studies the draft was read as more premium — two studies showed the price is missed on the front. Every number backed by a quote.
Evidence from an interview
“The dark blue looks far more premium than before — but I can’t find what it costs anywhere, and that makes me wary.”
Evidenced, not guessed

What Market Research delivers, concretely.

Every capability works on real interviews with real consumers — from the voice interview to the PowerPoint export.

Live

AI interviews in German and English — also by voice

Structured in-depth interviews in natural spoken language. On request the Voice Agent leads the conversation audibly — participants simply speak, the transcript stays the source.

Live

Stimulus: show drafts live

Show concepts, packshots, ads or landing pages right in the interview — your audience responds to exactly the material you want to test.

Live

Screening gate & quotas

Qualify participants before the interview and steer the sample — the right audience gets in, the rest is turned away cleanly and GDPR-compliantly.

Live

Market Lens

Extracts pricing signals, purchase intent, segment and competition — tailored to market and consumer questions, anchored in the transcript.

Live

Deterministic cross-study counting

“In 3 of 7 studies” — exactly counted, not estimated; every number backed by a quote per study. No invented trends.

Live

Export as PDF & PowerPoint

The synthesis as a clear report or a ready-made slide deck in your own branding — plus shareable result links for stakeholders.

Ready?

Ask the buyers before the batch runs.

Book a demo and see how Klymeo answers a consumer question across multiple studies — deterministically counted, evidenced per study.