Industry · Mid-Market

Ask your market — without commissioning an agency.

In the mid-market, product, pricing, and brand decisions are often made from experience, because classic market research takes weeks and quickly runs into five figures. Klymeo runs the in-depth interviews itself — AI-led, in German and English, optionally audible via Voice Agent — and turns “that's what sales says” into an answer that's evidenced in the conversation, study by study.

Best for: Leadership, marketing, and product owners in the mid-market — from manufacturers to retailers to service providers.

Mid-Market · The blind spot

“The customer wants it this way” — says who, exactly?

What the market really thinks usually arrives filtered in the mid-market: through sales, through a few loud customers, through the last conversation at a trade show. Commissioning an agency for every question is unrealistic — so experience fills the gap. It's valuable, but it isn't evidenced, and with new audiences or new offers it doesn't hold.

What stays open as long as no one asks systematically.
Whether the price is the problem or findability, whether the new offer is understood, where prospects drop off — that stays a guess until someone asks it in conversation. A gap, not a drama: it's just not filled yet.
Without verbatim · just hearsay
What's on the table
“Sales says we're too expensive.”
What stays open
Whether it really is the price — or the value proposition, comparability with the competition, or simply that the offer isn't understood.
How Market Research works

From study to evidenced number.

Four connected steps — from a defined study to the number that backs every statement, per study, with a quote. No agency, no moderator, no weeks of lead time — at a fraction of the cost.

  1. 1
    Set up

    Define the study, screening & quotas

    Live

    Set up a separate interview study per question, with a screening gate and quotas in front — only the right audience enters the interview, the rest is turned away cleanly and GDPR-compliantly.

  2. 2
    Collect

    Open link, your own pool or panel

    Live

    Share an open study link, invite your own participant pool or recruit through the panel integration. Participants start on their own — the AI interview runs in German and English, optionally led audibly by the Voice Agent.

  3. 3
    Understand

    Synthesis per study

    Live

    Every interview becomes backed-by-evidence findings — themes, purchase intent, pricing signals, competition — extracted with the Market Lens and anchored in the transcript instead of a gut feeling.

  4. 4
    Compare

    Cross-study, exactly counted

    Live

    Ask across all studies. Klymeo counts deterministically — “in 3 of 7 studies” — and backs every number with a quote from the respective study. No invented trends.

Mid-Market · The evidenced answer

From sales-floor hearsay to an evidenced voice of the market.

Set up a separate study for each question — price perception, a new offer, brand image. Invite your own customers by link or recruit exactly the audience you need through panel integration and screening. Klymeo interviews in German and English, optionally via Voice Agent, and distills everything into themes, camps, and verbatim quotes — exportable as a PDF report or a PowerPoint deck for the next leadership meeting.

A number you can defend in front of leadership.
If someone asks “how do we know that?”, you show the number — with the verbatim quote from the relevant study beside it. Nothing extrapolated, nothing assumed.
Market Lens · evidenced per study
Question
Why do prospects decide against our offer?
Answer
In 3 of 5 studies the obstacle wasn't price but comparability — prospects couldn't name the difference from the cheaper competitor. Every number backed by a quote.
Evidence from an interview
“More expensive would have been fine — I just never understood, right to the end, what I'd get more of for it.”
Mid-Market · Before you invest

Test the market before you invest.

The same study works the other way around too: don't only dig in once something's stuck — ask beforehand whether the idea holds. A new product, a new market, a rebrand — set up a concept study, show the draft as a stimulus right inside the interview, and let your audience respond before budget and capacity are committed.

An evidenced basis for the go or no-go — before you invest.
Instead of learning from revenue after the launch, you walk into the decision with a number that shows how many the idea really convinces — and what makes the others hesitate.
Concept Test · before the decision
Question
Does the new service offer land with existing customers?
Answer
In 4 of 6 concept studies, clear interest — the most frequently named hurdle: the contract commitment. Every number backed by a quote from the relevant study.
Evidence from an interview
“The package sounds reasonable — but I won't sign a two-year commitment, I haven't known you long enough for that.”
Evidenced, not guessed

What Market Research delivers, concretely.

Every capability works on real interviews with real people — built so that market research works even without an insights department.

Live

AI interviews in German and English — also by voice

Structured in-depth interviews in natural spoken language. On request the Voice Agent leads the conversation audibly — participants simply speak, the transcript stays the source.

Live

Stimulus: show drafts live

Show concepts, packshots, ads or landing pages right in the interview — your audience responds to exactly the material you want to test.

Live

Screening gate & quotas

Qualify participants before the interview and steer the sample — the right audience gets in, the rest is turned away cleanly and GDPR-compliantly.

Live

Market Lens

Extracts pricing signals, purchase intent, segment and competition — tailored to market and consumer questions, anchored in the transcript.

Live

Deterministic cross-study counting

“In 3 of 7 studies” — exactly counted, not estimated; every number backed by a quote per study. No invented trends.

Live

Export as PDF & PowerPoint

The synthesis as a clear report or a ready-made slide deck in your own branding — plus shareable result links for stakeholders.

Ready?

Listen to your market — starting this week.

Book a demo and see how Klymeo answers a mid-market question across several studies — evidenced, exportable, no agency.