Industry · Design & Agencies

Show the draft to the audience — before the client sees it.

Key visual, claim, packaging, landing page: sooner or later the client asks how you know it works. Klymeo shows your drafts as a Stimulus right in the AI interview — real people from the target audience react, compare, and say in their own words what sticks. Feedback in days, with quotes you can put in the deck.

Best for: Design studios, brand and ad agencies, in-house creative — everyone who has to sell drafts, not just make them.

Design & Agencies · The blind spot

In the review, the most senior person’s taste wins. Not the market.

Creative decisions get made in reviews where no one from the target audience is in the room. The gut instinct is trained, but it isn’t evidenced — and when the client asks “does this work with our buyers too?”, it’s one opinion against another. Classic pretests are expensive, take weeks, and are simply out of the question for most budgets.

What stays open as long as only internal reviews happen.
Whether the message lands in three seconds, whether the visual carries the brand, whether the claim is understood or just liked — that stays a matter of taste until the target audience has seen it themselves. A gap, not a drama: it’s just not filled yet.
Without a test · only taste
What the review says
“Variant B feels fresher — let’s go with that one.”
What stays open
Whether the target audience recognizes the message in Variant B — or just sees a pretty surface and can’t place the brand behind it.
How Market Research works

From study to evidenced number.

Four connected steps — from the uploaded draft to a number that backs every statement per study with a quote. Fast enough for live projects: set up today, results this week.

  1. 1
    Set up

    Define the study, screening & quotas

    Live

    Set up a separate interview study per question, with a screening gate and quotas in front — only the right audience enters the interview, the rest is turned away cleanly and GDPR-compliantly.

  2. 2
    Collect

    Open link, your own pool or panel

    Live

    Share an open study link, invite your own participant pool or recruit through the panel integration. Participants start on their own — the AI interview runs in German and English, optionally led audibly by the Voice Agent.

  3. 3
    Understand

    Synthesis per study

    Live

    Every interview becomes backed-by-evidence findings — themes, purchase intent, pricing signals, competition — extracted with the Market Lens and anchored in the transcript instead of a gut feeling.

  4. 4
    Compare

    Cross-study, exactly counted

    Live

    Ask across all studies. Klymeo counts deterministically — “in 3 of 7 studies” — and backs every number with a quote from the respective study. No invented trends.

Design & Agencies · The evidenced answer

From a matter of taste to evidenced creative feedback.

Load the draft into the study as a Stimulus — key visual, packaging, ad or landing page — and let real people from the target audience react to it in the AI interview: first impression, comprehension, brand fit, purchase impulse. The Creative Test asks, after three seconds of eye contact, what stuck; the Concept Test checks whether the idea can be explained in their own words. At the end: themes, sides and verbatim quotes — exported as PDF or PowerPoint in your own branding, ready for the client meeting.

A deck that defends the draft — with the voice of the target audience.
Instead of “we like B better,” you show how many understood the message in B — with the quote next to it. Opinion becomes recommendation.
Creative Test · evidenced per study
Question
Which of the two campaign routes carries the message?
Answer
In 3 of 4 studies, Route A was recalled correctly after three seconds — Route B was read as “nice, but interchangeable.” Every number backed by a quote.
Evidence from one interview
“With the first one I knew right away what it was about — the second could just as easily be an ad for anything else.”
Design & Agencies · Before the pitch

Walk into the pitch with tested routes.

The same study works before the client meeting, too: test two or three routes against each other before you present. The target audience sees every draft as a Stimulus in the interview, the Voice Agent leads the conversation audibly — and you walk into the room with a recommendation that doesn’t rest on agency gut feeling, but on conversations with exactly the people the client wants to reach.

A pitch argument no competitor has.
“We tested both routes with your target audience — Route A was understood, Route B was not. Here are the voices.” That wins meetings.
Stimulus test · before the meeting
Question
Which claim variant sticks after three seconds?
Answer
In 2 of 3 studies, the “short” claim variant was recalled close to verbatim — the long variant was reproduced in substance, but without the brand link. Every number backed by a quote.
Evidence from one interview
“I can still tell you the short sentence right now — with the long one all I remember is that it was about sustainability.”
Evidenced, not guessed

What Market Research delivers, concretely.

Every capability works on real interviews with real people — built for teams who have to sell creative.

Live

AI interviews in German and English — also by voice

Structured in-depth interviews in natural spoken language. On request the Voice Agent leads the conversation audibly — participants simply speak, the transcript stays the source.

Live

Stimulus: show drafts live

Show concepts, packshots, ads or landing pages right in the interview — your audience responds to exactly the material you want to test.

Live

Screening gate & quotas

Qualify participants before the interview and steer the sample — the right audience gets in, the rest is turned away cleanly and GDPR-compliantly.

Live

Market Lens

Extracts pricing signals, purchase intent, segment and competition — tailored to market and consumer questions, anchored in the transcript.

Live

Deterministic cross-study counting

“In 3 of 7 studies” — exactly counted, not estimated; every number backed by a quote per study. No invented trends.

Live

Export as PDF & PowerPoint

The synthesis as a clear report or a ready-made slide deck in your own branding — plus shareable result links for stakeholders.

Ready?

Test the draft before the client tests it.

Book a demo and see how Klymeo tests two creative routes against each other — with Stimulus in the interview and quotes for the deck.