Does the creative land — before the budget flows?
Advertising works in the first few seconds or not at all. Klymeo captures the first impression and the emotional impact of a creative — what stands out and sticks first, before you put media budget behind it.
Best for: Marketing, brand and creative teams who want to test a creative before it goes live.
This method runs today — you show your creative (an ad, mockup or clip) in the interview and put it straight to work in a Market Research study.
Performance numbers arrive once the budget is already running.
Click-through rates and conversions tell you a creative isn't landing — only after you've paid for it. What stands out in the first impression, which message gets through and what sticks emotionally shows up in no performance dashboard.
Without knowing the first impression up front, every spend is a test with real money instead of with real people.
First impression first.
Klymeo shows the creative as an asset and captures the spontaneous reaction — what stands out and sticks first, without over-analyzing.
- 1Stimulus
Show the creative
LiveKlymeo plays the creative as a real asset in the interview — an ad, mockup or clip — instead of describing it.
- 2First impression
Capture the spontaneous reaction
Live“What's your first spontaneous impression?” The first second counts — Klymeo asks before reflection smooths it over.
- 3Message
What gets through
Live“What message do you take away?” Klymeo checks whether the intended message is also the perceived one.
- 4Recall
What sticks
LiveKlymeo asks what stays in memory most strongly — the emotional impact that later carries the recall.
The impact, before the budget flows.
Klymeo distills first impression, perceived message and emotional recall into evidenced findings — anchored in the transcript. Deterministically counted across multiple creatives. The same synthesis as in every other method.
You see which creative lands and on what — before the first euro of spend flows.
What the conversations become.
What comes out of the conversations runs through the same synthesis as in every method — Live where it's Live; Soon where it's coming.
Automatic distillation
Themes, camps and verbatim quotes across all interviews, without manual tagging.
Cross-study patterns
Spot what recurs across multiple studies — deterministically counted, every number backed by a quote per study.
Chat with your data
Ask follow-up questions of the entire study corpus and get evidenced answers.
Shareable result links
Share the synthesis with stakeholders by link, including externally, in your own branding.
Export as PDF & PowerPoint
A clear report and a ready-made slide deck — in your own branding, ready for the next meeting.
Highlight reels
The most telling moments as a shareable cut.
Concrete situations, real workarounds and unmet needs — evidenced in the conversation, not derived from hypotheses.
The associations, images and feelings your brand triggers — in your audience's own words.
First comprehension, then relevance: whether a concept holds up — and exactly where it does or fails.
Voice Agent, Stimulus, synthesis with PDF & PowerPoint export and deterministic cross-study counting — the platform behind every method.
Test creatives before the budget flows.
Book a demo and see how Klymeo shows a creative as an asset and captures first impression, message and emotional impact — before the budget flows.